Richmond Hill, ON. BMW Motorrad Canada is happy to share that Apex Cycle Sports is now an authorized dealer for the Kitchener‑Waterloo‑Cambridge area. This move boosts BMW Motorrad’s presence in Southwestern Ontario and shows their effort to make their bikes more available to riders in one of Ontario’s fastest-growing regions.
Apex Cycle Sports, based in Cambridge, Ontario, has over fifteen years working in the powersports world and has built a solid reputation locally. Their 30,000‑square‑foot showroom and service center offer a top-notch space with a wide range of products.
“The integration of Apex Cycle Sports into the BMW Motorrad Canada network reflects a shared dedication to our fantastic portfolio of motorcycles,” said Greg Edwards, director of BMW Motorrad Canada. “Apex’s proven expertise in representing premium brands, combined with BMW’s high standards of quality, will ensure that customers in the region benefit from an elevated experience.”
Colin Lobsinger, General Manager at Apex Cycle Sports, said, “We’re really excited to be part of the BMW Motorrad family and bring these amazing motorcycles and gear to our growing customers around here. We can’t wait to give local riders top-quality bikes and service.”
This partnership fits well with BMW Motorrad Canada’s plan to grow their reach by teaming up with local businesses. The Kitchener‑Waterloo‑Cambridge region has been growing steadily both economically and population-wise. Having an official dealer right there means better access for riders across Southwestern Ontario who want BMW bikes.
BMW Motorrad Canada and Apex Cycle Sports both aim for excellence, precision engineering, and putting customers first. They’re glad to welcome Apex Cycle Sports onboard and are looking forward to what this team-up will mean for riders as well as the wider BMW community.
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BMW Group in Canada
The BMW Group Canada office is located in Richmond Hill, Ontario. It’s fully owned by BMW AG and handles distributing luxury cars from BMW along with SUVs, motorcycles, and MINI vehicles across the country. Their financial arm offers leasing and financing options on new or used cars plus protection plans – same goes for new or pre-owned motorcycles too. Across Canada they’ve got 51 car dealerships selling BMWs, 26 motorcycle dealers, plus 31 places carrying MINIs.
If you want more info just reach out:
Marc Belcourt
Director, Corporate Communications
BMW Group Canada
Jean-Francois Taylor
Product and Technology Manager, Corporate Communications
BMW Group Canada
jean-francois. taylor@bmwgroup. ca
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