The French sports retailer welcomed shoppers during a special opening event
19:48, 29 Jun 2017Updated 19:49, 29 Jun 2017
Decathlon store opens at the Grafton Centre in Cambridge
International sports store chain Decathlon has just launched its very first shop in Cambridge’s Grafton Shopping Centre.
Decathlon Cambridge opened its doors to customers with a big launch event at 5pm today (June 29).
The shop spreads over two floors and offers gear, clothes, and accessories for more than 70 different sports.
: First look inside Cambridge’s new Decathlon store
A long line of people from around Cambridge gathered in the Grafton Centre, eager to be some of the first to check out the new store.
Customers formed a long queue as they waited for the new store to open(Image: David Johnson)
Lots of staff wearing Decathlon uniforms cheered as customers came inside and started browsing through the aisles.
This French sports chain already has 28 stores across the UK and encourages shoppers to try products before buying them.
Visitors were treated to free snacks, drinks, and even a smoothie-making station while they looked around.
The new location employs 27 staff members and includes features like a cycle workshop, running shoe gait analysis tech, a t-shirt printing area, plus a tent display zone.
Staff clapping in the Decathlon Cambridge store’s first customers(Image: David Johnson)
Store manager Tom Hodson said it was “fantastic” opening day and that he expects locals will really take to this new spot for their shopping needs.
: When will the new Decathlon store open in Cambridge?
He added: “It’s only the second time we’ve launched inside a shopping mall. It’s something fresh we’re trying out.”
“In Cambridge there are at least two clubs for every kind of sport you can think of-some I didn’t even know about before.”
“It’s got such a young crowd here – tons of students and active people. The whole fitness lifestyle is huge.”
The store features a cycle workshop(Image: David Johnson)
Tom highlighted that their main goal is to get customers comfortable with touching and testing all their gear before buying anything.
He said : “Come check out our place. Our team , our stuff , everything speaks for itself. People who come here usually stick with us because we have such great quality stuff everyone wants. ” Now open : the Decathlon Cambridge store in the Grafton Centre ( Image : David Johnson ) They’re also setting up weekly running groups and plan on joining in on Cambridge’s Big Weekend happening July 7th through 9th over at Parker’s Piece.The usual hours will be from nine till eight Monday through Saturday but since there’s still some construction going on inside Grafton Centre they’ll close earlier – by six pm – on Mondays , Tuesdays , Thursdays , and Fridays until late July.
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