Analyticas

For the first time, an internal document from Cambridge Analytica reveals how they say they helped Donald Trump win the presidency by using platforms like Google, Snapchat, Twitter, Facebook, and …

WASHINGTON – Experts told NBC News that Cambridge Analytica’s claim to use “psychographic” data-targeting voters based on their beliefs, personalities, and attitudes-is neither new nor clearly effective. The firm, hired …

Introduction The spotlight on psychographic profiling and targeting in political campaigns really hit the headlines because of Cambridge Analytica, a now-defunct company specializing in political data analytics and behavior change. …